How B2B SaaS teams should evaluate a guest post opportunity

A guest post is only as useful as the publication it appears on. Before you commit budget, check these five things.

1. Topical relevance

Does the site regularly cover your category or the problems your buyers have? A relevant home for your article matters more than a generic business site.

2. A real audience

Look for evidence that people read the site: consistent publishing, social sharing, comments, and a clear editorial focus.

3. Editorial standards

Good publications review submissions, push back on thin content and label sponsored material honestly.

4. Link and disclosure policy

Know in advance whether links are editorial or sponsored, and where they will sit in the article.

5. How you will measure it

Decide up front what success looks like: referral traffic, branded search, demo requests or assisted conversions. Then track it.

If a placement passes all five, it is usually worth doing well. If it fails two or more, move on.